In the news yesterday I learned that “The Fonz” will soon be part of Milwaukee’s downtown landscape.
I guess you can never underestimate the popularity of a 30-year-old TV pop culture icon.
Local visitor groups and civic boosters hope to attract visitors to the city by immortalizing the character of Arthur “Fonzie” Fonzarelli in a life-size bronze sculpture.
Henry Winkler, the man behind the character, was in Milwaukee yesterday morning for the announcement that the money needed WAS raised and now the tribute statue will be dedicated sometime around Labor Day this year.
According to local news sources, this strange idea started with TV Land, who developed an icon statue program. For the statue program, TV Land donated six sculptures commemorating memorable TV characters to various cities, starting in 2000 with a NYC statue of Ralph Kramden of The Honeymooners. The effort is also responsible for a Mary Tyler Moore statue in Minneapolis and one of Bob Newhart in Chicago, among others, but the cable network later ended the program for whatever reason. That left the idea of bringing a bronze “Fonz” to Milwaukee in limbo, that is, until Visit Milwaukee and Spirit Milwaukee jumped on board to make it happen.
Local groups were forced to raise $85,000 to create and erect the statue, but many people were eager to contribute towards the cost. I learned that Brew City Promotions even designed a special "Bronze The Fonz" t-shirt that you could purchase online or at the Brew City store at The Shops of Grand Avenue for $22 and $10 of that would go towards the fund-raising campaign. Had I known, I would have bought one just because they are hilarious – and of course, Fonzie is the epitome of cool. Check it out.
This idea, however, wasn’t without controversy. (And it fits in nicely with the AOL article I’ve been talking about.)
I’m impartial to the creation of the statue – I’m not offended by it, nor do I think it’s the best way to attract visitors or build a better reputation for Milwaukee. All in all, I just find it hilarious. But I figure if it helps the city, then I’m okay with it no matter how ridiculous the concept. Besides, you have to trust that our tourist groups know what they’re doing, right?
Still many Milwaukeeans are fighting the statue because they believe it perpetuates the perception that the only things Wisconsin can offer are the Packers, serial killer Jeffery Dahmer and the show Happy Days, said Newsradio 620 WTMJ reporter Jay Sorgi. People in Milwaukee are trying to move forward and rebuild the city’s reputation by making attempts to depict the city as some place other than the home of Happy Days and Laverne and Shirley, so is this a step in the wrong direction?
Then again, some think Milwaukee should embrace its stereotypes and that The Fonz just represents the old image of Milwaukee, which some visitors still appreciate. Maybe instead of running from our traditions – beer, brats, fish fries, cheeseheads, Happy Days, etc. – we should realize that they all embody a small piece of Milwaukee’s culture and we should accept them knowing that they are minor labels and don't define Milwaukee or those who live here.
What do you think?
Should Milwaukee put up a statue of The Fonz? Do you think he represents Milwaukee or do you think we need to shed the Happy Days image? Maybe you’d rather see a statue of some other famous person. If so, who? Or are you neutral?
Either way, the commemorative statue of Fonzie will be built within the year. An exact spot hasn’t been chosen, but new reports state that it will most likely be along the Milwaukee River.
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