Harley-Davidson is one of Milwaukee’s iconic companies.
Since 1903, the H-D headquarters have been located in Milwaukee. It’s only natural that Milwaukee would host Harley-Davidson’s first and only comprehensive museum. Sure, this isn’t a novel idea, but it definitely is about time.
After two years in the making, the Harley-Davidson Museum finally opened its doors to the public last weekend. The two story building is chock full of 105 years of H-D history and pays homage to the extraordinary people, culture and famous products that turned the company into the icon it is today.
The Harley-Davidson Museum is built on a 20-acre reclaimed industrial site in the Menomonee Valley that up until now used to be a barren brown field. Its unique, urban design reflects Milwaukee’s industrial past and Harley-Davidson’s history of manufacturing.
Yesterday, Eric and I drove to the site and came up to three buildings that, because of their architecture with cross-bracing girders, columns and frames composed of galvanized steel, resembled the layout of a small group of factories. Along with the tons of steel, there was a lot of black and orange paint (the Harley colors) and plenty of brick. Still, the place isn’t too themed or too contrived – it’s genuine and distinctively Harley-Davidson.
We followed a mob of motorcyclists along the broad, orange asphalt roads leading us closer and closer to this extraordinary neighborhood within the city. We were then directed by a man waving an orange flag toward rows of free parking at the back of the museum that’s sectioned off just for cars. We parked near one of the giant orange hoppers that are original to the site and were coincidentally previously painted orange.
We headed to the building with the enormous solid steel, four-sided Harley-Davidson logo suspended in its open tower. Nearly one month ago, I purchased advanced tickets online to check out the new museum on Saturday – I figured there would be a high demand to see it on opening weekend. We arrived at the museum only five minutes before our scheduled time at noon. Even though they only let a select amount of people in every 15 minutes, it was still quite crowded.
On our way toward the entrance, Eric stopped to ogle the assortment of motorcycles parked “Sturgis style” (one motorcycle on each curb and two parked in the center) in the thousands of spots lining the crossroads of Fifth and Canal Streets. Although the museum obviously targets motorcyclists, it still resonates well with Harley fans, riders and those new to the H-D brand and culture.
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