Living in Milwaukee for several years, I’ve learned that there are many diverse neighborhoods within the city that have their own distinct personalities and help make up Milwaukee’s overall character.
Naturally, for a newcomer it could be a struggle to find the right niche. That’s why when Swig originally opened on Water Street, Milwaukee’s biggest bar district, its martini lounge meets small plate dining concept didn’t exactly appeal to the beer bingeing, college-age bar hoppers who patronize that area. Knowing the restaurant/lounge wasn’t as well served on Water Street as it could be elsewhere, Swig closed its Water Street location last summer after 30 months of undesirably slow business.
Swig wasn’t forever gone, though. When Sauce closed after eight years of food service, the opportunity to move into its Third Ward location finally arrived. At last, Swig reopened this spring at 217 N. Broadway, which instantly became a perfect fit, combining elegant cuisine and creative cocktails with swanky lounge grandiosity.
After noticing that Swig had moved, I was determined to check out the new space. Conveniently, I could still partake in Downtown Dining Week, which provided a great opportunity to try another new restaurant. So, that Wednesday night, I eagerly met Rose at Swig’s Third Ward location for dinner and drinks.
Finding parking in the Third Ward is always tricky, but eventually a spot opened on Broadway and I marched over to the restaurant. Inside I was greeted by two very chirpy hostesses. They took my name and indicated that there would be a 30-minute wait, so they gave me one of those vibrating gadgets to hold onto. I was a little vexed by the wait, mostly just because I was starving. I guess I figured that because it was Wednesday night, we wouldn’t have to make reservations because it wouldn’t be especially busy. But, apparently Downtown Dining Week was successful in attracting droves of patrons interested in checking out the place for the first time. Go figure.
With the buzzer in hand, I slid into one of the tall, plush cushioned benches adjacent to the bar and thought about ordering a cocktail. Instead, I decided to wait for Rose and just scanned the scene.
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